044- Interview with Erick Robertson of Simyard

Hosts: Tom

Summary:

It’s been a while since we’ve put out a show but this is a good one. Teddy Ballgame and CLuke put me in touch with Erick Robertson who is a programmer who has created an online fantasy baseball “universe”. I took the time to create a login at Sim Yard and it looks pretty interesting. It allows people to create teams of players and and build franchises. It’s a brand new project so we thought we get Erick on the show to talk about it.

Using the best marketing tool out there, viral marketing, Sim Yard lets people play for free for as long as they want. Of course, if you want to build a franchise, the subscription route is the way to go. Erick explains that Sim Yard is not just about winning the game but also developing your ballclub and increasing your franchise revenue.

While we were emailing each other about logistics, Erick told me he had the chance to watch more than a few baseball games while in Japan. Not only that, he took part in one of Hanshin Tigers’ cheerleading organizations. So I couldn’t pass up the chance to ask Erick about his experience with Japanese baseball from a fan’s perspective.

Finally, Erick is a Cubs fan so we wrap up the show trying not to get too giddy about the Cubs’ latest successes.

Thanks to Erick for being on the show!

Time: 49:21

Date Recorded: 6:15/08